Jomo Resource Hub is a training and consulting firm based in Calabar, Nigeria, committed to delivering learning experiences directly to our clients’ homes, offices, and personal spaces by leveraging modern technology and mobile devices. Our mission is to make skill development accessible, affordable, and convenient, particularly for individuals in underserved communities who face barriers to physical training facilities and limited financial resources to engage with larger industry players.
We are also dedicated to bridging Nigeria’s technology gap by nurturing the next generation of tech professionals. Our training facility is focused on equipping secondary school leavers, undergraduates, and graduates with essential and advanced tech skills. Recognizing that many in this group lack foundational computer skills, we have designed a comprehensive training system that starts with basic computer literacy and progresses through advanced expertise, guiding learners towards becoming experts in their chosen tech fields.
THE PROBLEM WE SOLVE
Jomo Resource Hub addresses the dual challenge of skill and technology access gaps in Nigeria, particularly affecting underserved communities. Many individuals lack the opportunity to gain in-demand skills due to limited access to physical training centers, high costs from established providers, and a lack of foundational computer literacy. This situation restricts their career growth and ability to compete in a digital economy. Additionally, with a significant number of young Nigerians lacking both basic and advanced tech skills, there’s an urgent need for accessible training solutions to prepare them for the workforce. By offering affordable, tech-enabled learning and a structured pathway from basic computer literacy to advanced expertise, Jomo Resource Hub empowers individuals to build critical skills, advancing their personal and professional growth in a technology-driven world.
Our firm addresses the significant gap in skills development and employability in Nigeria, where many individuals lack the practical, in-demand skills needed for today’s job market and entrepreneurship. Rapid digital transformation has heightened the demand for competencies in areas like digital marketing, technology, and business skills, yet traditional education systems often struggle to keep pace. Additionally, limited access to quality training resources, especially outside urban areas, further restricts opportunities for career growth. By offering accessible, affordable, and high-quality training, our firm empowers individuals and organizations to bridge this skills gap, enhancing job readiness, productivity, and competitiveness in a growing digital economy and groom the next generation of entrepreneurs.
COMPETITIVE LANDSCAPE
Our competitive landscape is shaped by a high demand for digital and professional skills amid growing digitalization and focus on entrepreneurship development. Key competitors include large, established companies, niche local providers, and international online platforms, each targeting various audiences from corporate clients to individual learners.
To stand out, we have developed a clear value proposition, such as local expertise, affordability, and flexible delivery modes—particularly with our mobile-friendly and hybrid models which is gaining popularity in recent times. Despite challenges like internet access and economic constraints, opportunities exist in reskilling for employability, government digital initiatives, and the country’s youthful demographic eager for career-ready skills and entrepreneurship.
OUR COMPETITORS
Our competitors in Nigeria’s training industry include:
1. Large Training Companies: Established providers like New Horizons and Aptech offer a range of IT and professional skills courses, often with international certification.
2. Local Specialized Training Firms: Smaller firms that focus on niche areas, such as Haptics Academy for tech skills or Digital Marketing Skill Institute, which target specific skills like digital marketing and data analysis.
3. Online Platforms: Global e-learning platforms like Coursera, Udemy, and LinkedIn Learning are increasingly popular, providing Nigerians with affordable, flexible online courses, some even in partnership with local providers.
4. Freelance Trainers and Consultants: Independent trainers offer customized, often lower-cost sessions tailored to specific corporate or individual needs. They can be strong competitors for smaller businesses seeking budget-friendly training options.
5. Educational Institutions: Some universities and polytechnics offer short courses and professional development programs, sometimes in collaboration with industry leaders, attracting a segment of the market looking for credentialed training.
6. Government and NGO Programs: Initiatives like Digital Nigeria by the government and programs funded by NGOs or international organizations offer free or subsidized training in digital skills, creating competition, especially for entry-level courses.
GROWTH PLAN
Our growth plan focus on expanding our reach and deepening market penetration through a mix of targeted marketing, strategic partnerships, and curriculum expansion. We will start by strengthening our online presence and using digital marketing to reach more individuals and organizations across Nigeria.
We will partner with businesses and educational institutions to create tailored training programs, especially in high-demand areas like digital marketing, prompt engineering, Data analysis, entrepreneurship and technology skills.
We will double our efforts on flexible learning options, such as blended learning and mobile-optimized courses, to make training more accessible with a launch of our mobile app by May, 2025.
Additionally, we will focus on building a pipeline for corporate contracts and explore government-supported initiatives in workforce development, capitalizing on Nigeria’s focus on digital transformation, youth employment and entrepreneurship development.
MARKET SEGMENT SIZE
The demand for skills training, especially digital skills, entrepreneurship, and professional development is driven by rapid digitalization and a strong entrepreneurial culture, with an estimated 84 million people in the labor force. Many of these individuals require ongoing skills development to stay competitive in the job market and we are positioning ourselves as the best, affordable and most convenient option.
According to projections, Nigeria’s e-learning and vocational training markets are expected to grow by approximately 10-15% annually, representing a sizable market for training services. This suggests that our potential market could encompass millions of learners across various segments, from corporate professionals and entrepreneurs to students and job seekers.
SUCCESS INDICATORS
Our success indicators includes both quantitative and qualitative metrics that reflect growth, impact, and client satisfaction, such as:
1. Enrollment Numbers and Revenue Growth: Increases in course enrollments and revenue will measure our firm’s market reach and financial health.
2. Client Retention and Repeat Business: We will ensure high retention rates for corporate clients and individual learners.
3. Course Completion and Certification Rates: High completion rates suggest that learners find value in the courses we offer, while certification rates can reflect skill acquisition.
4. Client and Learner Feedback: We focus on client’s feedback, testimonials, and high ratings to drive satisfaction, improve course quality, delivery, and content relevance.
5. Employment or Career Advancement Rates: The percentage of learners who achieve job placements, promotions, or skill-based career growth post-training will be a key measure of our training’s real-world impact.
6. Partnerships and Collaborations: Growth in partnerships with corporations, educational institutions, and NGOs will indicate our brand’s credibility and broader industry influence.
7. Operational Efficiency: Metrics like customer acquisition costs, course production time, and training delivery costs will help us assess business efficiency, supporting sustainable growth.
OWNERSHIP & CONTROL
The founder holds a majority ownership stake at 80%, giving him the primary control over business decisions while also benefiting from collaboration with two partners, each holding a 10% stake. This setup allows the firm to leverage their perspectives and expertise, potentially enhancing strategic planning and operational support. As the majority owner, the founder retain decision-making authority but can still draw on our partners’ input for growth and innovation. This model balances control with collaborative input, enabling collective investment while keeping leadership centralized.
BUSINESS MODEL
Our business model leverage multiple revenue streams, including B2B corporate training, where we offer tailored skills development programs for organizations, and B2C courses targeted at professionals, students, job seekers and entrepreneurs. These courses could be delivered online via our mobile-friendly platform, with options for subscription models, and one-time payments. Our certification programs add value, especially when partnered with recognized institutions, appealing to individuals seeking credentials for career growth. Additionally, our intensive workshops and bootcamps—online, in-person, or hybrid—will cater to those needing quick, and specialized skills. Partnerships with government and NGOs focused on digital literacy such as we are already doing with the NYSC can also go a long way to guarantee our sustainable growth.
TECHNOLOGIES
Our robust Learning Management System (LMS) for organizing and delivering courses, enabling easy access and a smooth user experience for both corporate clients and individual learners.
A mobile-friendly app to ensure accessibility even in areas with limited internet or infrastructure.
Video conferencing tools (like Zoom or Google Meet) to support live sessions, while asynchronous learning tools (like recorded video lectures, quizzes, and downloadable materials) enable flexible, self-paced learning.
Data analytics would be integral for tracking learner progress, course effectiveness, and user engagement, allowing us to refine and personalize training offerings.
For marketing, digital tools like social media management platforms, CRM software, and email marketing solutions will be utilized in engaging and retaining customers.
CONCLUSION
You can join us today, either as a partner, trainee, corporate client or as an investor on this mission to make learning more affordable, convenient and accessible to people irrespective of geographic location, financial and community development inequalities.