Website Optimisation & Marketing

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About Course

Unlock Your Website’s Potential with Our Website Optimisation & Marketing Course!

Discover how to enhance your site’s performance, boost search engine rankings, and drive more traffic with our expert-led course. Learn proven techniques for optimizing your site’s speed, structure, and content, while mastering effective marketing strategies to attract and convert visitors.

Whether you’re a business owner or a marketing professional, this course will provide you with the skills and knowledge needed to turn your website into a powerful marketing tool.

Requirements for Enrollment:

  1. Basic Computer Skills: You should be comfortable using a computer and navigating the internet.
  2. Access to a Computer: Ensure you have a computer or laptop with an internet connection.
  3. Eagerness to Learn: A desire to improve your website and marketing skills is essential.
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What Will You Learn?

  • How to assess website performance using key analytics and user behaviour metrics
  • Practical techniques for improving website speed, responsiveness, and overall user experience
  • Search Engine Optimization (SEO) fundamentals for ranking higher on Google
  • On-page and off-page optimisation strategies
  • How to create high-converting landing pages
  • Website content optimisation for better engagement and conversions
  • How to integrate tracking tools like Google Analytics, Search Console, and Meta Pixel
  • Digital marketing strategies for driving traffic to a website
  • Measuring, analysing, and improving marketing campaign results

Course Content

MODULE 01. OVERVIEW OF WEBSITE OPTIMIZATION

  • LESSON 1: INTRODUCTION
  • LESSON 2: UNDERSTANDING THE PURPOSE AND GOALS OF A WEBSITE
  • LESSON 3: DOMAIN REGISTRATION AND HOSTING OPTIONS
  • LESSON 4: CONTENT MANAGEMENT SYSTEMS (CMS) AND WEBSITE BUILDERS

MODULE 02. USER-FRIENDLY AND INTUITIVE NAVIGATION

MODULE 03. USER BEHAVIOR AND EXPECTATIONS

MODULE 04. WEBSITE VISIBILITY AND ORGANIC TRAFFIC

MODULE 05. MOBILE OPTIMIZATION FOR USER EXPERIENCE AND SEO

MODULE 06. GOOGLE ANALYTICS & WEBSITE OPTIMIZATION

MODULE 07. IMPLEMENTING THE GOOGLE ANALYTICS TRACKING

MODULE 08. GOOGLE ANALYTICS REPORTING

MODULE 09. CUSTOM DIMENSIONS AND METRICS

MODULE 10. WEBSITE GOALS AND OBJECTIVES TRACKING

MODULE 11. CUSTOM SEGMENTS APPLICATION

MODULE 12. CUSTOM REPORTS AND DATA VISUALIZATIONS

MODULE 13. UTM PARAMETERS AND CAMPAIGN TAGGING

ASSESSMENT

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