Search Engine Optimization & Marketing

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About Course

Unlock the full potential of your business with our Search Engine Marketing Course!

Learn how to drive targeted traffic, boost your online visibility, and convert visitors into loyal customers. This course covers everything from keyword research to ad optimization, ensuring you master the skills needed to excel in the competitive world of search engines.

Join us to gain the expertise to elevate your digital marketing strategy and achieve measurable results.

Enrollment Requirements:

  1. Basic Internet Knowledge: Familiarity with browsing the web and using search engines.
  2. A Laptop or Desktop Computer: You’ll need a device with internet access to participate in online lessons.
  3. Commitment to Learning: Be ready to dedicate time and effort to complete the course modules and assignments.
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What Will You Learn?

  • Core concepts of Search Engine Marketing (SEM) and how it differs from SEO
  • How search engines work and how paid search auctions operate
  • Keyword research techniques for identifying profitable search terms
  • How to create, structure, and manage Google Ads campaigns
  • Writing high-converting ad copy and optimising ad quality score
  • Setting budgets, bidding strategies, and campaign goals
  • Tracking and measuring performance using Google Analytics and Search Console
  • Retargeting strategies to re-engage website visitors
  • How to optimize campaigns to reduce cost and increase conversions

Course Content

MODULE 01. OVERVIEW OF SEARCH ENGINE MARKETING

  • LESSON 1: INTRODUCTION
  • LESSON 2: INTRODUCTION TO SEARCH ENGINE MARKETING
  • LESSON 3: BENEFITS OF SEM IN DIGITAL MARKETING CAMPAIGNS
  • LESSON 4: DIFFERENCE BETWEEN ORGANIC AND PAID SEARCH RESULTS

MODULE 02. GOOGLE ADS AND BING ADS PLATFORMS

MODULE 03. IMPORTANCE OF KEYWORD RESEARCH IN SEM

MODULE 04. WRITING COMPELLING AND PERSUASIVE AD COPY

MODULE 05. AD CAMPAIGN SETUP

MODULE 06. CONVERSION TRACKING

ASSESSMENT

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