Product Development & Management

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About Course

This course is designed to equip learners with the practical skills, frameworks, and mindset required to successfully develop, manage, and scale products in today’s competitive markets. It provides a structured, end-to-end understanding of the product lifecycle—starting from problem identification and market research, through ideation, MVP development, product launch, and long-term growth management.

Participants will learn how to translate customer needs into valuable products, make informed product decisions using data and user feedback, and collaborate effectively with cross-functional teams such as design, engineering, marketing, and business stakeholders. The course blends real-world case studies, hands-on activities, and strategic tools commonly used by modern product managers and startup founders.

By the end of the course, learners will be able to confidently manage products from concept to market, align product strategy with business goals, and apply best practices in product development within startups, SMEs, and corporate environments.

 

Certification

Learners who successfully complete all lessons and assessments will receive a Certificate of Completion in Product Development & Management, demonstrating practical product management competence.

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What Will You Learn?

  • By completing this course, you will be able to:
  • Identify real customer problems and validate product ideas
  • Conduct basic market research and define customer personas
  • Develop strong product concepts and value propositions
  • Plan product strategy, roadmaps, and feature priorities
  • Build and manage Minimum Viable Products (MVPs)
  • Launch products effectively and measure performance
  • Manage products through growth, iteration, and lifecycle stages
  • Communicate and collaborate with stakeholders and teams

Course Content

Module 1: Introduction to Product Management

  • Lesson 1: What is a Product?
  • Lesson 2: Product vs Project vs Service
  • Lesson 3: The Role and Responsibilities of a Product Manager
  • Lesson 4: Product Thinking and Value Creation
  • Lesson 5: Overview of the Product Development Lifecycle
  • Module Assignment

Module 2: Problem Identification & Market Research

Module 3: Ideation & Product Concept Development

Module 4: Product Strategy & Roadmapping

Module 5: UX/UI Fundamentals for Product Managers

Module 6: MVP Development & Agile Methodologies

Module 7: Product Launch & Go-To-Market Strategy

Module 8: Product Metrics, Analytics & Feedback

Module 9: Product Lifecycle & Growth Management

Module 10: Stakeholder & Team Management

Module 11: Legal, Ethics & Risk in Product Development

Module 12: Capstone Project – End-to-End Product Execution

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