Marketing & Branding
About Course
Unlock the power of effective marketing and branding with our comprehensive online course!
Whether you’re a budding entrepreneur or a seasoned professional, this course will equip you with the latest strategies and tools to build a strong brand, attract your ideal customers, and boost your business growth. Through practical lessons and expert insights, you’ll master the art of creating compelling brand stories and implementing marketing campaigns that drive results.
Don’t miss out on the opportunity to elevate your brand and stand out in a competitive market!
Enrollment Requirements:
- Basic understanding of digital marketing concepts.
- Access to a mobile phone with a stable internet connection.
- Commitment to dedicate time to the course work.
Course Content
Module 1: Introduction to Marketing
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Lesson 1: Background to Marketing
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Lesson 2: Definition and Scope of Marketing
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Lesson 3: Evolution of Marketing Concepts
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Lesson 4: Marketing Mix (4Ps) Background
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Lesson 5: Product, Price, Place, Promotion in Application
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Lesson 6: Importance of aligning the elements
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Lesson 7: Background to Consumer Behavior
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Lesson 8: Understanding Customer Needs and Wants
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Lesson 9: Psychological Factors Influencing Buying Decisions
Module 2: Digital Marketing Fundamentals
Module 3: Branding Basics
Module 4: Marketing Research and Analytics
Module 5: Marketing Strategies I
Module 6: Marketing Strategies II
Module 7: Marketing Plan Drafting
Module 8: Integrated Marketing Communication (IMC)
Module 9: Brand Management in the Digital Age
Module 10: Emerging Trends in Marketing
Assessment
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