Email Marketing

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About Course

Unlock the full potential of your business with our Email Marketing Course!

Learn how to craft compelling emails that convert, build lasting customer relationships, and drive consistent revenue. Whether you’re new to email marketing or looking to refine your skills, this course will equip you with the strategies and tools to create successful campaigns that resonate with your audience and deliver results.

Enrollment Requirements:

  1. Basic Computer Skills: Familiarity with email and internet usage.
  2. Internet Access: A reliable internet connection for accessing course materials.
  3. Commitment to Learning: Dedicate time to practice and apply the strategies learned.

What Will You Learn?

  • The fundamentals of email marketing and audience segmentation
  • How to create effective email campaigns and automation workflows
  • Writing compelling email copy that drives engagement and conversions
  • How to build and grow an email list ethically
  • Tracking, analysing, and optimizing email performance

Course Content

MODULE 01. BACKGROUND STUDY

  • LESSON 1: INTRODUCTION
  • LESSON 2: IMPORTANCE OF AN EMAIL LIST IN DIGITAL MARKETING
  • LESSON 3: STRATEGIES FOR BUILDING AN EMAIL LIST
  • LESSON 4: PERMISSION-BASED MARKETING AND LEGAL CONSIDERATIONS
  • LESSON 5: MANAGING SUBSCRIBER PREFERENCES AND SEGMENTATION

MODULE 02. EMAIL MARKETING GOALS AND OBJECTIVES

MODULE 03. WRITING COMPELLING EMAIL COPY

MODULE 04. DESIGN PRINCIPLES FOR EMAIL TEMPLATES

MODULE 05. EMAIL AUTOMATION AND PERSONALIZATION

MODULE 06. EMAIL MARKETING METRICS AND KPIS

MODULE 07. MAILCHIMP ESSENTIALS

MODULE 08. HUBSPOT ESSENTIALS

MODULE 09. INBOUND MARKETING

ASSESSMENT

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