Digital Marketing Fundamental

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About Course

Unlock the power of online marketing with our Digital Marketing Fundamentals course!

Perfect for beginners and those looking to refine their skills, this course covers essential techniques to boost your online presence, engage with your audience, and drive results. From SEO and social media to email marketing and content strategy, you’ll gain practical knowledge and hands-on experience to effectively market your brand in the digital world.

Enroll now and start your journey towards becoming a digital marketing expert!

Enrollment Requirements:

  1. Basic computer skills – you should be comfortable using a computer and browsing the internet.
  2. A reliable internet connection – ensure you have stable access to complete the online course.
  3. Eagerness to learn – bring your enthusiasm and willingness to explore the dynamic field of digital marketing.
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What Will You Learn?

  • Core concepts and channels of digital marketing
  • How to create effective online marketing strategies
  • Basics of SEO, social media, email, and content marketing
  • Understanding analytics to track and improve performance
  • How to attract, engage, and convert online audiences

Course Content

MODULE 01. DIGITAL MARKETING OVERVIEW

  • LESSON 1: INTRODUCTION
  • LESSON 2: DEFINITION AND IMPORTANCE OF DIGITAL MARKETING
  • LESSON 3: DEFINITION OF DIGITAL MARKETING AND ITS SCOPE
  • LESSON 4: TRADITIONAL MARKETING VS. DIGITAL MARKETING
  • LESSON 5: IMPORTANCE OF DIGITAL MARKETING
  • LESSON 6: THE ROLE OF DIGITAL MARKETING
  • LESSON 7: CORE COMPETENCIES OF A DIGITAL MARKETER

MODULE 02. BACKGROUND STUDY

MODULE 03. BENEFITS AND ADVANTAGES OF DIGITAL MARKETING

MODULE 04. DIGITAL MARKETING NICHE

MODULE 05. BUYER’S JOURNEY AND DIGITAL TOUCHPOINTS

ASSESSMENT

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