Digital Analytics & Reporting

Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

Unlock the full potential of your digital strategy with our Digital Analytics & Reporting Course.

Gain actionable insights into your online performance, learn how to track key metrics, and transform data into impactful reports that drive results. Whether you’re a marketer, business owner, or data enthusiast, this course equips you with the tools and knowledge to make data-driven decisions that propel your business forward.

Enrollment Requirements:

  1. Basic Computer Skills: Familiarity with using a computer, including web browsing and basic software use.
  2. Internet Access: A reliable internet connection to participate in online sessions and complete assignments.
  3. Eagerness to Learn: A passion for data and a desire to improve your digital marketing or business performance.
Show More

What Will You Learn?

  • The fundamentals of digital analytics and key performance metrics
  • How to use tools like Google Analytics and Search Console for data tracking
  • Techniques for interpreting user behaviour and traffic sources
  • How to create clear, actionable performance reports
  • Using data insights to improve marketing strategies and decision-making

Course Content

MODULE 01: INTRODUCTION TO DIGITAL ANALYTICS

  • LESSON 1: INTRODUCTION
  • LESSON 2: UNDERSTANDING DIGITAL ANALYTICS
  • LESSON 3: KEY METRICS AND MEASUREMENTS IN DIGITAL ANALYTICS
  • LESSON 4: ROLE OF DIGITAL ANALYTICS IN DATA-DRIVEN DECISION-MAKING
  • LESSON 5: COMMON DIGITAL ANALYTICS TOOLS AND PLATFORMS

MODULE 02: IMPLEMENTING ANALYTICS TRACKING

MODULE 03: KEY PERFORMANCE INDICATORS (KPIS) IN DIGITAL MARKETING

MODULE 04: ANALYZING WEBSITE TRAFFIC AND USER BEHAVIOR

MODULE 05: TRACKING AND ATTRIBUTION MODELING

MODULE 06: REPORTING AND DATA VISUALIZATION

ASSESSMENT

Student Ratings & Reviews

No Review Yet
No Review Yet