Business Accelerator Programme (BAP)

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About Course

The Business Accelerator Programme is a practical, step-by-step entrepreneurship programme designed to help aspiring and early-stage entrepreneurs transform business ideas into structured, viable and growth-ready businesses.

 

The programme takes participants through the essential stages of building a business—from identifying and assessing opportunities, understanding customers and developing a strong value proposition, to creating a business model, planning finances, developing marketing and sales strategies, preparing for launch, and building a roadmap for growth and scaling.

 

Participants will also learn how to communicate their business effectively through different types of pitches, including investor, grant, partnership, sales and competition pitches.

 

Rather than focusing only on theory, the programme is designed to help participants apply what they learn to their own business ideas or existing businesses and develop practical strategies they can implement.

 

By the end of the programme, participants should have greater clarity about their business, a stronger business structure, a practical startup or growth strategy, and the confidence to present and advance their business.

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What Will You Learn?

  • By the end of this programme, you will be able to:
  • 1. Identify and assess viable business opportunities.
  • 2. Develop and refine a practical business idea.
  • 3. Identify your target customers and understand their needs.
  • 4. Analyse your market and competitors.
  • 5. Develop a clear and compelling Unique Value Proposition.
  • 6. Choose an appropriate business structure and establish basic business systems.
  • 7. Develop a practical business model using the Business Model Canvas.
  • 8. Plan your business operations and key processes.
  • 9. Prepare a realistic startup budget and financial plan.
  • 10. Understand pricing, revenue generation and basic business financial management.
  • 11. Develop practical marketing, sales and customer acquisition strategies.
  • 12. Create a structured business launch plan.
  • 13. Develop strategies for business growth and scaling.
  • 14. Prepare and deliver an effective Elevator Pitch.
  • 15. Adapt your business pitch for investors, grant-makers, partners, customers and competitions.
  • 16. Develop a practical roadmap for launching, growing and sustaining your business.

Course Content

MODULE 1: BUSINESS FOUNDATION & AI BUSINESS ASSISTANT

  • Lesson 1: Understanding Entrepreneurship and Business
  • Lesson 2: Entrepreneurial Mindset and Characteristics
  • Lesson 3: Setting Up Your BAP AI Business Assistant with ChatGPT
  • Lesson 4: Identifying Business Opportunities
  • Lesson 5: Business Ideas vs. Business Opportunities
  • Lesson 6: Assessing & Validating Business Opportunities with AI & Market Evidence

MODULE 2: BUSINESS IDEA DEVELOPMENT

MODULE 3: BUSINESS STRUCTURE & MODEL

MODULE 4: BUSINESS FINANCE, MARKETING & GROWTH

MODULE 5: LAUNCHING THE BUSINESS

MODULE 6: BUSINESS PITCHING & PRESENTATION

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